‘Le Bleu’ was a brand partnership (between Selfridges and Jacquemus), encompassing exclusive product edits and immersive experiences at Selfridges London and on Selfridges.com throughout May 2022. Having ownership for the design across all digital channels, I shaped the graphic language to draw inspiration from the concept space  - a surrealist reimagining of Simon Jacquemus’  bathroom. This is seen through the soft waves within the graphics and ripple-animated typography.