I was the design lead for this brand partnership, being responsible for the online digital experience and 360 marketing campaign. The concept behind this project was ‘A moment of serenity, in a world full of chaos,' and I wanted to ensure this was reflected within the digital experience. I worked with our in-house developer to create a distorted transition as the user navigated their way through each look, to create a juxtaposition of chaos and calm. The experience was also localised, so that the landscapes on the initial landing screen would reflect the time of day depending on which country the user is viewing from.